250411 19.15

Finished my part of the HRM and need to put the conclusion together. Have a meeting with my supervisor tomorrow. Feels like it was only yesterday we met and I have not been working on my Literature review at all. It’s probably going to be a long night tonight.

Organic Green Tea form Heath & Heather and Organic and FairTrade 70% dark Chocolate from Green&Black’s will hopefully keep me on track.

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älskade lingon

älskade lingon, originally uploaded by enchans.

Kommer det mer snart? Tack fina päron.

organic, thank you.

organic, thank you., originally uploaded by enchans.

ibland hittar man bra saker i hyllorna.

210411 18.45 new traveling ideas

Wouldn't it be fun if I, after finished studies:

Send my bag home to Sweden, buy a 2hand bike and ride the bike from Dublin to Stockholm.

I just might...


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210411 14.09 Finally

Got an email today giving me an ok in the continued Reasseach Project. Finally. I am happy. Now I have no excuse to not start, and I do not want to have a excuse.

Most of the students that were only going to stay for 14 weeks are leaving this week. Many of them already have.

Now study. But first, sun.

200411 19.16

My level of concentration is not on top right now.

Library, and my blood sugar levels have plumeted after eating 1/3 of a big box of choclate. Hoped to find people I know to give some away. That plan failed.

Just sent my revised objectives to my superviser by e-mail. Do not dare to do anything before I get an "okey"... Cross your fingers.

där.

där., originally uploaded by enchans.

190411 06.29 sleep seems to be overrated.

Can’t sleep. Woke up at 03.30 and have been in some kind of state between sleep and wakening since. After three hours of closing my eyes and opening them, turning my night lamp off and on and writing ideas for our Marketing Communication project I decided to get out of bed.

No use in trying to sleep when it won’t give me any energy. Better to get something done, and I did. Putting together the HRM part I was supposed to. Check, and I have more time for other things when going to the library after school today. Hopefully I’ll have time to work on my Research/Marketing Project which I got a second rebuff on a couple of days ago. Sure, this time I got an “ok” on the research questions, but still, the objectives are too broad. Have to narrow it down.

Our common alarm-clock called the Dart has started to run now and the sun is rising. Should water my basil plant.

Maybe I’ll be able to write some International Marketing before the day starts.

Writing in English, trying to keep my mind set on assignment writing.

Tack för knappen och tröjan, saknar er.


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140411 11.03 och frågan är?

Fortfarande. Att det ska vara så svårt att bestämma ett ämne att jobba med. Huvuddragen är klara, men det gäller ju fortfarande att få det att följa en röd tråd och inte spreta ut i olika ämnen.

Idag har jag ett möte med min handledare och jag har inte gjort hälften av vad vi sa att jag skulle. Jag letar fortfarande efter relevant litteratur och i eftermiddag ska jag försöka klämma mig in biblioteket, som är överfullt av tenta-stressade studenter, och söka efter böcker och journaler, academic writings och arbeten som gjorts av studenter innan mig.

Igår satt jag och C och skrev upp egna ”submission date”s’ för alla våra projekt. Alla är satta till att vara klara cirka en vecka innan skolans inlämningsdatum. Jag har inte satt något nytt datum på mitt Research Project, men det ska jag. Idag eller i morgon.

Här är jag nu, men är det tillräckligt fokuserat? Borde jag se till att fokusera på en eller ett begränsat antal marknader/ produkt eller tjänstekategorier? Hjälper Objekten mig att svara på frågorna? Jag sitter fast. Måste få feedback och bolla mina tankar, hoppas mötet med handledaren blir givande.

Research questions

How do messages of Corporate Social Responsibility, (CSR,) environmental and ethical concern in a company’s communication affect the customer?

How does strategic usage of CSR in marketing communications affect the concerned company?

Objectives

1. ·         To map out/ describe different markets and the main communicational messages used in these markets
2. ·         To identify the part of each market using CSR values when communicating
3. ·         To determine differences in internal and external growth of companies using CSR messages in their communication and those who do not
4. ·         To identify changes in markets concerning messages and values communicated
5. ·         To investigate customer opinions regarding importance of company values, transparency and social responsibility and why customers feel like this
6. ·         To identify external (societal and industry connected) factors that might affect the direction of what kind of values essential, when communicate, in search for customers attention